The Crucial Role of Accounting in Meeting Organisational, Stakeholder, and Societal Needs in Complex Operating Environments
The accounting function plays a crucial role in supporting decision-making processes within complex operating environments. However, the accounting profession is subject to significant challenges due to the ever-evolving business environment, technological advancements, and increasing incidences of accounting fraud. In recent years, new technology trends such as AI, big data, machine learning, and NLP have revolutionised the accounting profession, enabling accountants to generate insights, uncover trends, and plan effectively (Heller, 2022) . However, the rapid pace of technological advancements also creates challenges for accountants, who must continually update their skills and knowledge to keep up with the latest developments. The fast and unpredictable changes in the business environment also pose a significant challenge for the accounting function. Business models and strategies are constantly evolving, and companies must remain flexible and adaptable to remain competitive. The ac